Streaming‘s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows like Grey’s Anatomy and The White Lotus show the boost that linear TV can provide.
That’s one key takeaway from Nielsen‘s April edition of its monthly Gauge report of TV viewing.
Streaming overall increased 15% from April 2024 levels and half a percentage point from March, accounting for 44.3% of tune-in, up half a percentage point from March. Broadcast and cable fell 7% and 16%, respectively, over that same year-to-year span, though each managed to inch up from March to April.
The ongoing audience shift worked to the benefit of marquee shows that both stream and air on linear TV, as is the case with Grey’s Anatomy and The White Lotus.
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Grey’s drew 3.9 billion viewing minutes
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