Acquired studio films that have benefited from a wide theatrical release offer the best bang for the buck for Netflix, providing more views per dollar spent than original features or acquired series, a new report has found.
The report, “Unpacking Netflix’s evolving movie strategy,” published Wednesday by Ampere Analysis, tracks viewership across Netflix for feature films, both originals and licensed, over time. Author Christen Tamisin found acquired films, including those under Netflix’s premium pay deals with Sony and NBCUniversal “contribute significantly to Netflix’s total viewing,” and, “with their lower cost-per-view,” are more cost-efficient than Netflix’s big-budget originals.
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Netflix spent $1.07 billion on movie licensing in the first half of last year, the report notes, with acquired movies drawing 9.23 billion total views for the period. The streamer’s original movie spend over the same period was just under half that, at $0.51 billion,
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