Taylor Swift is looking to add to her portfolio of trademarks, a legal move that appears to be aimed at pushing back against unauthorized artificial intelligence productions.
Two of the trademark applications, filed on Friday, seek protection of her voice. They feature clips of her saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” A third, meant to combat AI images created on the internet using AI, features a photograph of the singer holding a pink guitar, with a black strap and wearing a multi-colored bodysuit with silver boots.
The trademarks represent a new avenue celebrities are pursuing to challenge AI companies and users simulating their likenesses and voices without permission. Earlier this year, Matthew McConaughey had several trademark applications approved, including audio of him saying “Alright, alright, alright,” his iconic line from the movie Dazed and Confused and another that shows him standing on a porch.
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