EXCLUSIVE: TelevisaUnivision and DirecTV have reached a multi-year carriage renewal, expanding their distribution agreement to encompass new pay-TV packages.
The deal provides the roughly 11 million customers of DirecTV with networks from the Hispanic media giant, including Univision, UniMás, TUDN and Galavisión, as well as owned and operated local stations.
DirecTV, which is owned by private equity firm TPG, has also been pushing forward with a strategy to offer pay-TV packages of various sizes at different price points. Offering those options has not been easy in the traditional era of distribution deals, but the rates of cord-cutting have made both programmers and operators more willing to question the usual assumptions.
The new agreement includes an example of the new approach in DirecTV’s MiEspañol Genre Pack, which features more than 60 Spanish-language channels, including Univision, UniMás, TUDN and Galavisión. MiEspañol will also expand soon to include TelevisaUnivision streaming
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