Tesla is once again leaning on one of its most effective sales tools: free Supercharging. The company has announced that buyers of the Model 3 Premium and Performance variants will receive one year of complimentary access to its fast-charging network, reviving a perk that has historically been used to drive demand, according to a report by Electrek.
A Strategic Freebie That Signals More Than Just Savings
At its core, the offer is straightforward. Customers purchasing higher-end Model 3 trims now get a year of free access to Tesla’s Supercharger network, though the company notes that the incentive is subject to change or withdrawal at any time.
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This isn’t the first time Tesla has deployed such incentives. Free Supercharging has long been one of the brand’s most compelling ownership benefits, periodically reintroduced during moments when Tesla needs to stimulate sales or strengthen its competitive edge.
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