What does your social media algorithm show you? Maybe it’s news about the war in Iran, or maybe it’s lifestyle influencers or cute adoptable pets. We’re not here to judge! But no matter what type of content you’re scrolling through on Facebook, TikTok, Instagram or other social media, chances are you’re using it as an opportunity to zone out and relax rather than really thinking critically about what you’re seeing.
There’s a problem, though: Many social media platforms are now flooded with AI-generated content. And while it might not seem to matter if there’s really a dog shelter where the pets choose their new owners, it could pose a much bigger disinfo challenge if false claims spread that a U.S. military base was bombed in the Middle East. What’s more, once synthetic media becomes abundant, studies show that people stop trusting even verified video.
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