Picture the climactic ending of James Cameron’s Titanic: Kate Winslet as Rose, promising to “never let go” as Leonardo DiCaprio’s Jack tragically succumbs to hypothermia in the icy Atlantic sea.
Now imagine, instead of slipping beneath the waves, Jack revives, hauls himself aboard the lifeboat, pushes back his floppy hair and embraces Rose — so that the duo may sail away to live happily ever after.
This alternate ending could surely be achieved, in relatively convincing fashion, using some combination of the best visual effects and artificial intelligence tools currently available. But what would the industry reaction be if the Walt Disney Company, rights holder of Titanic, were to alter the beloved classic in just this way and then re-release it in cinemas — over the vocal objections of DiCaprio and Cameron, no less?
A situation of just this kind played out in the Indian entertainment industry last year.
Romantic drama Raanjhanaa, produced by Eros International and
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