Can a gig economy stalwart crack Hollywood? Fiverr thinks it figured out the model… by going all-in on generative artificial intelligence.
The freelance marketplace, which connects users to workers in all sorts of categories (think website development, resume guidance, etc) on Tuesday launched an “AI Video Hub,” which will offer services from a handful of established AI directors at “a fraction of the cost” of traditional production, Fiverr CMO Matti Yahav says.
That includes Billy Bioman, the Stockholm-based director who has created AI brand videos for Google, Universal Music Group and Klarna, among others. In a marketing stunt connected to the launch, Fiverr constructed a 30-foot tall, 230-foot wide billboard of Boman’s name overlooking the 101 Freeway, meant to evoke the Hollywood sign.
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It also includes The Dor Brothers, who created Snoop Dogg’s first AI-generated music video, and other directors
...Keep reading this article on Hollywood Reporter.
