Microsoft may finally be addressing one of the most frustrating parts of Windows 11: the constant ads and upsells. According to Scott Hanselman, one of the engineering minds leading the charge for the new Windows fixes, the company is now working toward making Windows 11 a more “calmer and more chill OS with fewer upsells”, especially in areas like the Start menu and system prompts.
Yes a calmer and more chill OS with fewer upsells is a goal
— Scott Hanselman 🌮 (@shanselman) March 21, 2026
This comes after years of criticism, where users have complained about being nudged toward services like Edge, OneDrive, Microsoft 365, and even Copilot, often in places where they didn’t expect it.
Why is Microsoft reducing ads?
Windows 11 has gradually turned into a platform that not only runs apps, but also promotes them. From Start menu recommendations to setup-time prompts and full-screen nudges,
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