The LG C5 has been the OLED benchmark for a good reason, and the 77-inch version is now down to $1,999.99, a $1,700 saving off its $3,699.99 comp value. At that size and that price, this is a TV that changes what a living room looks and feels like, and the OLED evo panel underneath it delivers picture quality that no LED or Mini-LED alternative at this price can replicate.
What you’re getting
Size matters differently on an OLED than it does on a standard LED panel. Where a larger LED screen amplifies inconsistencies in backlight uniformity, a larger OLED panel simply gives you more of what makes OLED worth caring about: per-pixel contrast, true blacks, and colors that hold their accuracy across the entire screen rather than drifting toward the edges. At 77 inches, that difference between OLED and everything else becomes considerably more visible than it does at
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