It looks like Rockstar’s most anticipated game in over a decade might not require you to sell a kidney to afford it. Take-Two CEO Strauss Zelnick took to the stage at iicon, a conference for video game executives, and addressed the elephant in every gamer’s living room — how much will GTA 6 actually cost? He didn’t drop a number, but the tone of his answer was enough to dial back the low-level panic that’s been simmering in gaming circles for months. The super-premium $100-plus price point that had been doing the rounds as a rumor? Zelnick’s comments nudged it firmly away. His language was that of someone who understands that people need to feel like they got a fair deal.
He even made an argument that most gamers instinctively know but rarely hear from a suit — that game prices have barely moved in over a decade while everything
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