Like them or not, smart glasses are emerging as a major trend from more companies than it feels possible to even keep track of. With Meta already releasing waves of glasses over the last year and having more on deck for this year, and Google prepping its own, more fashion brands are entering the mix. Apparently, Gucci is one of them.
Gucci-branded, Google-powered Android XR smart glasses are coming next year, Luca de Meo, CEO of fashion eyewear-maker Kering, told Reuters on Thursday.
This isn’t a surprise since Kering — which manufactures multiple fashion eyewear brands, including Gucci — already announced its Android XR glasses partnership a year ago. But it’s a sign that many other familiar brands are now moving fast to develop smart eyewear, whether with Meta, Google or others.
Reebok has prescription-ready smart eyewear, made with Lucyd, and Meta’s own Oakley-branded sports gear is aiming for similar territory. Reports have
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