The UK government is fixing subscription hell, and now the US needs to catch up

If you have ever signed up for a free trial, forgotten to cancel, and watched money quietly vanish from your account, you know the pain of unwanted subscriptions. The UK government is now cracking down on the subscription trap with new rules. 

Announced on April 2, these new rules will make it easier to cancel subscriptions, escape sneaky free trials, and avoid being silently rolled onto expensive long-term contracts.

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The government estimates these changes will save UK consumers around £400 million every year.

How bad is the subscription problem right now?

Pretty bad. There are 155 million active subscriptions across the UK, and nearly 10 million of them are believed to be unwanted. According to a UK government report, over 3.5 million people are being quietly moved from free or discounted trials into paid contracts, and another 1.3 million are caught by unexpected auto-renewals. 

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