New Line/Nocturna’s They Will Kill You banked $1 million in previews from both Thursday 3 p.m. showtimes and Monday Mystery screenings. That’s a number that’s just under that of Ready or Not 2: Here I Come‘s $1.2M last Thursday, which went on to file a three-day total of $9M.
They Will Kill You, a Z$20M production starring Zazie Beetz and co-financed between New Line and the Skydance-owned Nocturna, is expected to a post a similar opening.
RelishMix is measuring the social media universe for They Will Kill You, which launched as the closing night film out of SXSW on March 17, at 183M, which is +18% above first installment horror genre norms across TikTok, Facebook, X, YouTube and Instagram combined. However, that figure is below the SMU reach of Ready or Not 2: Here I Come before opening at 294M. The leading social media stars for the feature are
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