A few days ago, social media apps were inundated with angry posts from YouTube users saying the platform was showing them 90-second, unskippable ads.
This wasn’t a one-off complaint. Multiple viewers shared similar reports and screenshots, all noting that the player UI was promising a skip option only after “90+ seconds.”
Now, the company has released a statement saying that those 90-second unskippable ads aren’t real, but then why are people seeing them? YouTube’s response to the 90-second ad controversy is somehow making things more confusing.
So, is YouTube running 90-second ads?
YouTube officially responded to the reports and has said that it does not use non-skippable 90-second ad breaks and is not actively testing this format either. The company added that it is “looking into this further,” which tells us very little.
YouTube does not have a 90-second non-skippable ad format. This isn’t something we are testing
Keep reading this article on Digital Trends.
