As it gets ready to kick off its third season of exclusive streams of , Prime Video is rolling out a number of tech-driven innovations for both advertisers and viewers.
The Buffalo Bills are taking on the Miami Dolphins in this week’s season opener. Along with the slate of 15 regular season games, Amazon‘s video platform is also going to reprise the Black Friday contest that debuted in November 2023 and also carry a wild-card playoff game next January.
Advertising has been an increasing focus across all of Prime Video, which added sponsor messages to film and series originals starting earlier this year and held a lavish upfront presentation in New York last May. Along with five presenting sponsors returning to their pregame, pre-kick, halftime, postgame, and “nightcap” positions, more than 50 new brands will be first-time TNF advertisers this season, Prime Video said. Growth categories of note
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