Top TikTok execs on Tuesday sought to assure advertisers the company has “done the hard work” to become a safe, reconstituted entity worthy of their continued investment.
Adam Presser, CEO of TikTok’s USDS Joint Venture (“USDS” stands for “U.S. Data Security”), and Khartoon Weiss, VP & GM, Global Business Solutions, kicked off the company’s NewFronts presentation with brief comments about the state of the platform.
The JV was officially created in January after years of delays and legal wrangling over TikTok’s ownership by China-based ByteDance, which triggered security concerns. While it still retains 19.9% of the new entity (the largest share of any investor), ByteDance is joined by a consortium of other stakeholders including Oracle and Michael Dell.
“Over the past year, we faced the noise and we’ve done the hard work,” Weiss said. “And what’s standing here today, I am genuinely proud to say, is
...Keep reading this article on DEADLINE.
