A decade ago, I wore AirPods in my ears and people wondered what the heck I was doing. Nobody asks that question anymore: AirPods have become one of the greatest product success stories of the Tim Cook years at Apple, iconic white buds that I see people wear practically nonstop.
The Vision Pro was another story.
No everyday person was ever going to spend $3,499 on a mixed reality computer, but Cook’s pitch for the Vision Pro definitely tried to overcome a public discomfort with VR headsets, even to the point of projecting the wearer’s eyes onto the Vision Pro’s glass front. Having the user be present while wearing the Vision Pro was considered a serious priority. But for a number of reasons, the Vision Pro, even in its latest M5 iteration, just hasn’t crossed that acceptance threshold. It’s big, it’s unusual, it’s rarely seen in public (for good reason), and it’s expensive.
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