In March 2019, Apple CEO Tim Cook took the stage at the Steve Jobs Theater, located on the tech giant’s sprawling spaceship-like campus in Cupertino, California, and propelled Apple firmly into the entertainment business.
It was an approprioate venue. Jobs, after all, spent much of his career at the center of technology and entertainment, helping to launch Pixar and ultimately becoming its chairman and majority shareholder before selling it to Disney.
And Cook, Jobs’ protege, was ready to bring Apple into that world too.
“Great stories can move us and inspire us. They can surprise us and challenge our assumptions,” Cook told the crowd. “We feel we can contribute something important to our culture and to society through great storytelling, so we partnered with the most thoughtful, accomplished, and award-winning group of creative visionaries who have ever come together in one place to create a new service
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