In the latest bridge between the creator economy and traditional media, Fox-owned streaming service Tubi has teamed with TikTok to help the latter’s talent pool develop long-form series.
The companies have launched an incubator to help TikTok creators develop original shows to premiere exclusively on Tubi. The programming will span many genres across scripted and unscripted. The companies say creators will lead the creative direction of the projects and receive support from Tubi.
TikTik will help identify creators who will be considered for the program, with an announcement of initial participants expected by this summer.
The initiative brings together two high-profile digital players. Tubi, which was acquired by Fox in 2020, has become one of the leading free streaming outlets, with more than 100 million monthly active users. TikTok’s explosive initial growth in the U.S. has leveled off somewhat but it still has 200 million-plus monthly users
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