More and more streaming services are embracing AI, especially as a content discovery tool. Streamers know how hard it is for viewers to turn on their service and browse until they find something to stream, and many customers turn off the TV before honing in on a new title out of sheer boredom. Tubi is taking things a step further to help its viewers engage with new titles, launching an app within ChatGPT to smooth the path to content discovery.
Key Details: AI helper: Tubi has launched an app within ChatGPT. Looking it up: The app will allow customers to search for new Tubi titles using ChatGPT. Taking a leap: Tubi is the first streamer to embed itself with an AI agent so deeply. 
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Tubi’s native app is now available to use inside ChatGPT. The launch offers users of Tubi’s free, ad-supported
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