Tubi is gearing up for its next big Super Bowl ad campaign, as the free, ad-supported streaming service also plans for a bigger audience on the platform.
The platform, which is owned by Fox, will be streaming the 2025 Super Bowl for free for the first time, as well as airing its own pre-show which will feature a coverage of the celebrities, fashion and other cultural moments ahead of the game in a move to attract people who “want to be part of the cultural moment,” but are not necessarily football fans, said Tubi’s CMO Nicole Parlapiano.
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“We wanted to have a place for the hardcore sports fans, but I think that most sports fans have a way to watch the game that night. But since we skew female and since we skew younger, we felt we wanted to program to that.
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