Tubi continued to gain traction in 2024, surpassing 97 million monthly active users and 10 billion streaming hours.
Fox Corp. paid $440 million in 2020 to acquire the free, ad-supported streaming outlet and has recently projected it will bring in $1 billion in full-year revenue, up from $150 million at the time of the acquisition. The outlet has become a welcome bright spot for the company, whose linear network assets are under ongoing pressure from pay-TV cord-cutting.
The MAU metric is not a universally agreed-upon one and is a holdover from the self-reporting early days of the internet. A Fox rep did not respond to Deadline’s request for clarification of how the company calculates an MAU. For some streaming businesses, the threshold is considered to be reached if an individual viewer spends just 15 seconds watching their service. Even if the bar is higher than that, Tubi’s 97
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