Tubi, the free ad-supported streaming platform owned by Fox Corp., is continuing to double down on creator-led content.
The latest deal? A partnership with TikTok, which will give selected creators on that platform a pathway to developing their own shows for Tubi.
Here’s how it will work: TikTok will work with Tubi to identify creators, and an initial cohort will be invited to the incubator program this summer. The shows, both scripted and unscripted, will debut exclusively on Tubi, with TikTok leveraging its Spotlight program to drive its users to the platform.
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Ultimately, it will give participating creators a chance to hone their skills in longer-form content, something that many of them are eager to do.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, GM of creator programs
...Keep reading this article on Hollywood Reporter.
