This Sunday’s Super Bowl LIX marks the first time ever that the biggest NFL game of the year will be streamed for free, via the Fox-owned streaming service Tubi. Along with the featured matchup between the Philadelphia Eagles and Kansas City Chiefs, Tubi is using the opportunity to showcase new programming and surprise content.
Remember that Super Bowl fake-out commercial from 2023 that had people yelling at each other about who changed channels? Tubi is unleashing another campaign for this year’s event, teasing the “birth of a new character” who will be introduced on game day.
A teaser clip shows a doctor saying, “Look at those little toesies,” but something tells us this isn’t tied to the brand’s rabbit symbol. In addition to a new commercial, the streamer hints that fans who watch on Feb. 9 will see another surprise or two during the event.
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