Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen.
The Fox Corp. subsidiary made the announcements Tuesday at a NewFronts presentation to advertisers, which started with a rah-rah opening by Deion Sanders and Rocsi Diaz. Sanders, the University of Colorado football coach and NFL Hall of Famer, co-hosts Tubi’s weekly talk show We Got Time Today.
Sanders and Diaz, who emceed the NewFront, introduced Tubi CEO Anjali Sud. She told ad buyers in the audience that for the streaming service’s younger-skewing and more multi-cultural viewers, “ads are part of the experience.” They are not in the mix for Tubi “as a way of driving ARPU [average revenue per user] or upselling you to an ad-free tier.”
With Fox’s resources fortifying Tubi since the company acquired it in 2020, the free
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