The large subset of Super Bowl viewers who watched the game on Tubi came as a surprise to many — but not those within the streamer itself.
“It was in line with what we thought we’d get,” Nicole Parlapiano, Tubi’s chief marketing officer, tells The Hollywood Reporter. “We had existing comps from prior Super Bowls that we were building off of, and we had a pretty sophisticated model of what we thought we could get.”
What Tubi got was an average of 13.6 million viewers for its livestream of Fox’s Super Bowl LIX telecast Sunday, based on internal and Adobe Analytics data. That’s more than 10 percent of the record-setting total audience (127.7 million) for the game and the largest streaming figure to date for a Super Bowl. It also almost doubled the streaming viewership for Fox’s last Super Bowl in 2023, which the Fox Sports app carried.
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