you’ve probably seen the tip floating around: tell AI to act like an expert in a field, and you’ll get better answers. It’s popular advice, and it does work, sometimes. However, a new study suggests that using AI personas may not be as effective as we thought it would be.
Researchers from the University of California tested 12 different personas across six language models. The personas ranged from math and coding experts to creative writers and safety monitors. The goal was to find out how well AI performs when it is instructed to act as an expert.
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The results were mixed. Adopting a persona made the AI sound more professional and follow the rules better. But it also made the AI worse at recalling facts. According to the study, using an AI persona shifts it into an instruction-following mode rather than a knowledge-retrieval mode, and
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