Donna Speciale, a veteran TV ad sales exec who had a long stint at Turner before moving to Univision, is stepping down as President of U.S. Advertising Sales and Marketing at TelevisaUnivision.
The Hispanic media giant said TikTok and Roku alum Tim Natividad will succeed Speciale on June 9, with the latter remaining onboard for a period of time to ensure a smooth handoff.
Speciale, who spent two decades at Turner/WarnerMedia and WPP’s MediaVest, arrived at Univision in January 2021. A year later, the company closed its $4.8 billion merger with the media and entertainment arm of Mexico’s Grupo Televisa.
Natividad most recently headed enterprise sales in the U.S. for TikTok. He has also held senior posts at Roku, Amazon, and Google.
Watch on Deadline
Like its traditional media peers, TelevisaUnivision is working to offset secular decline in its linear TV business
...
Keep reading this article on DEADLINE.
