Celebrity brand-building has become a big business.
So the United Entertainment Group has launched UEG Ventures after company founder Jarrod Moses had success connecting Queen Latifah and CoverGirl for their brand partnership.
UEG is an entertainment and sports marketing agency, part of DEJ Holdings (Daniel J. Edelman Holdings). Jarrod Moses launched UEG in 2007 and in 2024 became global chair of DJE’s entertainment, sports and culture business.
Now the agency is looking to pair more starry clients with capital investment for additional Madison Avenue success stories, whether with start-ups or as the face of brands.
Celebrity entrepreneurs will enter business ventures in the earliest stages of development or as they expand. “UEG Ventures was built to bring the power of culture into the foundation of business. By aligning investment with creative strategy and our unmatched access to talent, we help visionary brands move faster, connect deeper,
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