UK agency United Agents, which reps the likes of Ted Lasso star Nick Mohammed, singer Paloma Faith and TV presenter Kate Garraway, has opened an unscripted division.
Garraway’s rep Matt Nicholls will run the divison and he has hired ex-Mirador agent Holly Hirsch, a specialist in digital talent.
The division will serve talent like Mohammed, Faith, Garraway, Steph McGovern and David Olusoga, all of whom appeared in the recent, top-rated Celebrity Traitors on the BBC. It hasn’t signed any new clients yet but plans on signing talent and hiring more agents, and will work for now with existing talent to develop and package projects. Other talent in the division includes The Traitors winner Stephen Libby, I’m a Celebrity… Get Me Out of Here! runner up Tom Read Wilson and Harry Trevaldwyn, who starred in the UK remake of Call My Agent!.
Nicholls said: “This is a
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