A trio of top media execs talked up unscripted with gusto today and they have a right to be upbeat, the format is huge. Decades old Dancing With The Stars — the ABC series based on BBC format Strictly Come Dancing — is coming off one of its best seasons ever with its highest rated finale in nine years. Juggernaut Love Island USA just renewed for Season 8 at Peacock, after Season 7 of the U.S. remake of the British series became its most-watched original season ever.
“We treat it like sport in a way,” said Sharon Vuong, EVP Unscripted NBC, at a SXSW conversation Saturday.
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“It’s a daily show. It’s real time. It’s happening on Monday. it’s happening on Tuesday. And when we produce the show, we’re producing the content for social at the same time, so it continues the story. And we
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