For decades, The Price Is Right was America’s favorite sick-day companion: smiling contestants, bright lights and, at its center, Bob Barker, the avuncular host who closed every episode urging viewers to “help control the pet population.” Off camera, former models now say, the reality was far less wholesome.
A new installment of the E! docuseries Dirty Rotten Scandals revisits long-standing allegations of racism, discrimination and retaliation during Barker’s 35-year tenure, consolidating claims that once surfaced in lawsuits and tabloid headlines into a more unified narrative.
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Kathleen Bradley, the show’s first full-time Black model, recalls what she describes as a hostile environment both on set and beyond it. “Some of the fans were writing negative things about me being on the show,” she says in the series, adding that inside production meetings, staff allegedly used racial slurs when models were not present.
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