Just over a month after Walmart closed a $2.3 billion deal to acquire Vizio to help further its ambitions in the connected TV advertising space, the retailer has unveiled a new bundling plan for consumers with two smaller streaming platforms.
AMC+ and Starz will be bundled to Vizio customers at a rate of $13.99 a month (about $7 less than it’d cost if the subscriptions were purchased separately), the company said on Monday. Vizio, which disclosed in December that it had 19 million accounts for its SmartCast operating system, is being leveraged by Walmart on a battlefield that also includes Roku, Samsung, Apple TV and Amazon’s Fire TV.
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