The APOS conference in Bali ended yesterday after a series of talks from the biggest players in Asia, and the main theme to merge was a cry for collaboration in streaming.
The likes of Warner Bros Discovery, Prime Video, U-Next, Viu and Canal+ all talked up partnerships as a key route to engaging and attracting subscribers during their sessions at the luxurious Ayana Resort in Indonesia.
Gaurav Gandhi, Vice President, Asia Pacific & MENA for Prime Video, told delegates that the APAC region was one where Amazon is at “different stages,” meaning “strategies differ depending on where the journey is.”
In a session also including Yosuke Ishibashi, Head of Content for Prime Video Japan, Gandhi talked through Amazon’s path from being a goods provider to a content provider. He said that in Japan, it was “super important to think about partnership and collaboration.”
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