Warner Bros. Discovery is making its long-awaited streaming debut in the Australian market, announcing Tuesday that Max will launch down under on March 31.
Australia’s streaming landscape has grown increasingly competitive in recent years, but the territory remains the Asia-Pacific region’s second-largest premium SVOD market behind Japan. The Australian launch was the expected next step in Max’s global expansion strategy as WBD looks to challenge Netflix, Disney+ and local incumbent platforms in key international territories.
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The studio and entertainment giant will bring to bear its formidable content arsenal — spanning HBO and Max Originals, Warner Bros. Television favorites and recent theatrical blockbusters — as it seeks to build a sizable position in the crowded marketplace.
WBD first tipped the Australia rollout at last September’s APOS media and entertainment industry conference in Bali, Indonesia.
Max will be available in Australia at www.max.com, through app stores including
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