Warner Bros. Discovery, led by CEO David Zaslav, reported on Thursday that it ended 2024 with 116.9 million global streaming subscribers, compared with 110.5 million as of the end of September. The figures include subs for Max and Discovery+.
Streaming subs grew both in the U.S. and in international markets in the fourth quarter. In a shareholder newsletter published with the earnings update, Warner Bros. Discovery (WBD) outlined a path to 150 million subscribers by the end of 2026.
Total direct-to-consumer (DTC) segment revenue in the quarter increased driven by the user growth, helped by Max’s availability in bundles. During the latest period, WBD posted a quarterly profit of $409 million for its DTC unit, which includes its streaming and premium pay-TV services, compared with a $55 million year-ago loss.
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