Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.
WBD USH is offering advertisers new ways to reach Hispanic audiences in the U.S. through Spanish-language advertising.
One of those initiatives is WBTV Hispanic Stream, a collection of nine ad-supported Spanish-language digital channels. The FAST channels cover diverse themes, including automotive culture, engineering wonders, and culturally significant content, all accessible free of charge on connected platforms.
“Warner Bros. Discovery continues to lead the way in Hispanic streaming innovation,” said David Tardio, Vice President of Advertising Sales at WBD USH. “Our expanded digital ecosystem provides audiences with culturally relevant, engaging content while creating premium opportunities for brands to connect meaningfully with Hispanic viewers.”
Watch on Deadline
Max en español, now fully available, gives Hispanic viewers a curated streaming destination,
...
Keep reading this article on DEADLINE.