Tilly Norwood, a digital character from the UK studio Particle6, dropped her debut music video “Take the Lead” on March 10. The project is meant to be a playful response to the criticism she faced after her introduction in 2025. But instead of silencing the skeptics, the clip has become a fresh flashpoint in the conversation about whether artificial intelligence can produce good art.
The early reviews are pretty brutal. Critics have described the track as “copy-paste uplift” that reads like a corporate mission statement rather than pop music. The lyrics lean on jargon like “scale” and “next evolution.” Visually, the piece struggles with the uncanny valley, with moments like Norwood’s teeth blurring into a single block in earlier sketches.
How the video makes its case
The visuals in “Take the Lead” are chaotic on purpose. You get flamingos floating through clouds, dolphins flying through the air, and Norwood performing
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