Warner Bros. Discovery marketing chief Shauna Spenley says she and her colleagues will be tuning in more avidly than ever to Last Week Tonight with John Oliver.
“We just cannot wait for his hot take on this whole rebrand,” Spenley said during the company’s upfront presentation to advertisers Wednesday, alluding to the bombshell news that Max is returning to the HBO Max name this summer. “We think it’s going to be pretty hot.”
Spenley, who spent 15 years at Netflix, joined WBD last year as Global Chief Marketing Officer of Direct-to-Consumer. She took the stage after Casey Bloys, CEO of HBO and Max Content, made the big HBO Max reveal, which the audience at the Theatre at Madison Square Garden was still processing as she took the stage.
“You’re probably thinking, ‘Wow, these guys really love to rebrand,’” she said. “Well, you know, it’s been about two
...
Keep reading this article on DEADLINE.
