Can movies move Mazdas? The automaker is betting that they can.
The car company is launching a new version of its CX-5 SUV, and used this year’s Academy Awards to launch a film-themed campaign that it plans to bring to video platforms like YouTube, TikTok and Hulu, with CMO Brad Audet telling The Hollywood Reporter that it is thinking about bringing it to movie theaters as well.
The premise? “5 Sides of the CX-5,” with director Paul Hunter developing five short films (as well as shorter trailer versions) based on five classic film genres: Romance, action, sci-fi, musical and horror. Jessamie Waldon-Day stars in each film (alongside a CX-5, of course).
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It’s an intriguing campaign that leverages the reach of broadcast during one of its marquee events (the Oscars), the breadth and depth of digital distribution, and the familiarity and
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