At the end of a very strange dinner punctuated by flickering lights and ominous warnings, a travel writer (Bashir Salahuddin) scouting an island village diagnoses what he sees as the problem with its marketing pitch. “I see what’s going on here. You don’t want to be Nantucket. You want to be Salem,” he says. Leaning in, he adds, “It’s a nice town. You don’t need the gimmick.”
It’s a well-intentioned bit of advice, and exactly the compliment mayor Tom Loftis (Matthew Rhys), the man who’s been desperately trying to show him a good time, has been hoping to hear. By that point, however, Tom, and we, understand that he is dead wrong. This is a nice town. But its spookiness is no gimmick. It’s the real deal. And in a TV landscape dotted with quirky little hamlets, it’s the best reason to drop in on Widow’s Bay, Apple’s uneven but
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