“There are a lot of reasons for people not to leave their homes and go to the theater,” Will Packer, the veteran producer behind an extensive collection of beloved crossover hits like Think Like a Man, Ride Along, Girls Trip, and Night School, explains from his home office in Atlanta.
“Gas prices are high, the world is upside down, and there are so many other options when it comes to content. My job is to make entertaining work and remain keenly aware of what my audience wants and is looking for.”
Right now, Packer believes the demand is for romantic stories with laughter and a hint of nostalgia, which he intends to serve up in cinemas later this month with You, Me & Tuscany, a globetrotting romcom starring Rege-Jean Page and Halle Bailey.
Set for a wide theatrical release on April 10 via Universal, the film follows
...Keep reading this article on DEADLINE.
