In a big global deal, giant Publicis Groupe has entered into a definitive agreement to acquire sports marketing and creative agency 160over90 from WME Group.
Financial details weren’t disclosed but Deadline confirmed a WSJ report that the price tag is over $500 million.
The combined, expanded Publicis Sports group will report to Suzy Deering, CEO of Publicis Sports, and sit within PMX (Publicis Media Exchange) to ensure access and unified delivery to all of its agencies and clients.
Robbie Henchman, most recently president of 160over90, will remain at WME Group as a Senior Partner and President of WME’s brand representation business, and oversee the strategic partnership between WME Group and Publicis Groupe.
The deals also calls for the creation of a strategic talent and entertainment partnership with WME Group, enabling early-stage collaboration between WME’s preeminent talent and IP roster and Publicis “to create opportunities across
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