Xiaomi makes dirt-cheap gadgets, but its CEO just ruled out cheap EVs

Xiaomi has been known for building some surprisingly cheap gadgets that still feel a little more premium than they should. But that philosophy apparently does not extend to electric cars.

According to ITHome, Xiaomi CEO Lei Jun said during a livestream for the company’s SU7 endurance challenge on April 17 that Xiaomi will not make vehicles priced below 100,000 Yuan. That works out to be just under $15,000. Lei explained that if consumers expect an electric car to deliver strong intelligent features, software, and overall capability, the cost is harder to squeeze down that far.

Why Xiaomi is ruling out ultra-budget EVs

The comment came in response to a viewer’s question about whether Xiaomi plans to release a plan under 100,000 Yuan. He claims that making intelligent EVs work pushes the cost higher. This is quite the stand

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