The line between content and commerce just got a lot harder to see, as your Instagram and Facebook feeds are about to shift in a noticeable way.
Meta is rolling out new affiliate tools that let creators tag items directly inside posts and Reels, which means more recommendations will show up right where you’re already scrolling.
Recommended Videos
You won’t need to hunt for links in bios or dig through comments anymore. Listings now sit inside the content itself, often leading straight to a checkout page with just a tap or two.
On Instagram, creators can now add up to 30 items to a single Reel using affiliate links or products pulled from brand catalogs. On Facebook, those same recommendations can appear through a clickable banner layered onto posts and videos.
The overall effect is hard to miss. Your feed won’t just suggest what to buy, it
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