OpenAI is expanding ChatGPT‘s shopping capabilities, and it’s now making it easier to browse Shopify-powered brand stores and buy products through a more flexible checkout experience. The update builds on the company’s push into “agentic commerce,” aimed at improving product discovery and streamlining purchases.
Is OpenAI moving away from Instant Checkout?
OpenAI first introduced ChatGPT’s Instant Checkout experience last year, allowing users to buy products directly in the chat interface. The feature was powered by its Agentic Commerce Protocol and supported platforms like Etsy and Shopify, along with retailers such as Walmart and Sam’s Club.
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However, Instant Checkout didn’t fully take off. Recent reports suggested that OpenAI was shifting focus from offering a native checkout experience within ChatGPT to allowing merchants to create their own app integrations that would route users to the checkout experience on their websites.
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