Major brands like HP, Dell, ASUS, and others are facing mounting pressure to raise prices as the global memory chip shortage is driving up component costs. A new report suggests that the surge in DRAM and NAND prices is squeezing manufacturers that rely on these components for their PC products.
Memory is a critical component of modern PCs, so the recent shortage is affecting the cost of finished devices.
Harrison Broadbent / UnsplashWhy are memory prices suddenly soaring?
The current shortage is mostly caused by the explosive growth of artificial intelligence and its infrastructure. Major chipmakers such as Samsung, SK Hynix, and Micron have shifted manufacturing capacity towards high-bandwidth memory (HBM) that is used in AI servers. This leaves less memory for traditional DRAM and NAND that is used in consumer-grade products like smartphones, PCs, and other similar gadgets.
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