You may be familiar with YouTube livestream ads where videos shrink to make room for them. It’s normal, and Google is proud of it. In a recent development, YouTube has officially rolled out side-by-side ads for the livestreams on mobile.
The format, which has been live on desktop and TV since last year, splits the player so the ad runs alongside the stream. However, the stream’s audio is intentionally muted for the duration, and you’ll wait for it to finish.
YouTube ads are never going away
There was a time when YouTube ads were a minor inconvenience. A single skippable ad before a video meant a five second wait. Since Google introduced unskippable ads up to 30 seconds, it’s ruined the experience.
Now it’s common to sit through two unskippable commercials back to back, and there is nothing you can do about it. Free users are more at a
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