YouTube is planning a major revamp of its connected TV app, adding new functionality and an entirely new look in a bid to defend its lead in streaming from other streaming platforms like Netflix, Max, and Disney+.
The company announced its plans at a Made on YouTube event in New York Wednesday.
The new TV app includes a number of updated features, including some that could change how some creators categorize their videos by enabling them to organize shows around episodes and seasons, mirroring what viewers have come to expect on subscription video platforms.
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And YouTube is rolling out what it is calling “immersive previews,” a cinematic video trailer that will automatically play when a user navigates to a creator’s page.
The immersive preview in YouTube’s new TV app YouTube
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